Full-color domed cap pen ideal for hanging on the refrigerator, a file cabinet, or on metal shelving. Translucent colors.

Smooth writing fold-out pen. Writing cartridge leaps and extends when folded out and retracts back into the barrel when folded in. Perfect by itself for a pocket or purse pen or with rope for people on the go.

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The shape of things to come and how to stay ahead of the curve in a constantly changing market environment Advertising ain't what it used to be. Gone are the days of the 15 percent commission, the three martini lunch, and the guaranteed 100 million ...

How does advertising work? Research findings on the effects of advertising are assembled and critically reviewed in this clearly written book, which is designed for both advanced students and practitioners. Robert East presents evidence on ...

Effective advertising can crush your competition and make your company soar. But for most small businesses, understanding advertising is like learning Chinese difficult at best. Most entrepreneurs don't know what makes a good headline, how to buy ...

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REA s Essentials provide quick and easy access to critical information in a variety of different fields, ranging from the most basic to the most advanced. As its name implies, these concise, comprehensive study guides summarize the essentials of the ...

Beard's Humor in the Advertising Business offers a concise yet thorough exploration of how advertising humor works. As one of advertising's most frequently used tactics, humor is an admittedly complicated topic. Supported with dozens of the world's ...